Hot off the Press! Honda News

Here are the latest happenings with Honda and why there’s no reason to buy anything other than a Honda:

• Incredible Offers for February – Last Weekend to Take Advantage
• Honda Civic GX Tops Green List Again
• Honda Fit Hybrid Challenges Toyota Prius Leadership
• Enter to Win a Chance to Go to 2011 Little League Baseball® World Series
• 2012 Civic on the Horizon

February Offers at Honda Mall of Georgia

• 0.9% - 2.9% APR and 0 down on select lease offer – it does not get better than this:
• 2010 Accord Coupe: 0.9% APR for 24-60 months
• 2011 Odyssey 5 Speed Automatic LX: $0 Due at Lease Signing
• 2010 Accord Crosstour 5 Speed Automatic 2WD EX V-6: $0 Due at Lease Signing
• 2011 Pilot 5 Speed Automatic 2WD LX $0 Due at Lease Signing
• 2010 Civic Sedan Special APR: 0.9% APR for 24-60 months

More offers online. Check them out and stop by for a test drive!

Honda Civic GX is Greenest Vehicles Of 2011 

The Honda Civic GX is the greenest car of 2011, according to the American Council for an Energy-Efficient Economy.

The nonprofit organization released its 14th annual environmental ratings list yesterday with the Honda Civic GX, which runs on compressed natural gas, once again winning first place. The ACEEE ranked the all-electric Nissan Leaf second, with the Smart Fortwo in third, and the Toyota Prius in fourth. The Chevy Volt was ranked last at No. 12.



Honda Fit Outsells Prius

In January, the Honda Fit outsold the Prius in Japan. Prius had been the number one selling car in Japan for 20 months. Half of the Fits sold were the new Fit Hybrid, which delivers 71 miles per gallon (MPG) using the Japanese JC08 test cycle. In 2012, both the Fit Hybrid and new Fit EV are expected to start selling in the U.S.

The Honda Fit has been a popular small hatchback, with over 3.5 million sold globally. With five doors, seating for five and flexible cargo space it is big enough for most, yet small enough to fit in those precious city parking spaces. Drivers like the sport fill and handling. Starting at around $15,000, the Honda Fit delivers 31 mpg, the mileage of many hybrids.


Honda’s Sponsorship and Contest for 2011 Little League Baseball® World Series

Honda is once again a proud sponsor of the Little League Baseball® World Series in Williamsport, Pennsylvania. Enter to win a family trip to this special event during the Honda Double Play Giveaway. You can win one of two ways: enter the design contest by submitting a pin idea or enter the sweepstakes by rating your favorite pin design. No purchase necessary.
Enter here!

2012 Civic Debuts This Spring 

When the all-new Civic arrives this spring, it will continue to be a standout in the compact segment, with all the value, reliability, sporty performance and efficiency you’ve come to expect from this iconic vehicle. The 2012 Civic will offer an unparalleled level of variety, with standard coupe and sedan models, two sporty Si versions, one hybrid, one natural-gas alternative-fuel variant and an all-new model—the Civic HF. In the tradition of the Civic CRX HF of years past, the new Civic HF has a similar goal of high efficiency with gasoline-only power, delivering a targeted EPA-estimated fuel-economy rating of 41 mpg on the highway[1]. Also delivering on the efficiency front is the all-new Civic Hybrid. With its all-new lithium-ion battery, the Civic Hybrid boosts its mpg numbers significantly with a targeted EPA-estimated city/highway combined fuel-economy rating of 45 mpg[1]. The sleek new Si performs an engineering paradox by enhancing efficiency and performance simultaneously with its torquey new 2.4-liter i-VTEC® engine. The next-generation Civic brings enhanced styling, performance and efficiency across the model range. Read more.



Stop by Honda Mall of Georgia to learn more and don’t’ forget about our incredible offers for February! Last weekend!

2012 Honda Civic Turning Heads at NA Auto Show Last Week

The Honda Civic Si Concept coupe and Civic Concept sedan made world debuts at the North American International Auto Show last week, providing the first official glimpse at the styling direction of the all-new, ninth-generation 2012 model set to go on sale this spring, the company announced.

Inspired for the latest generation 2011 Civic. Honda Mall of Georgia could not be more excited to see the innovation continue and bring more value and performance. 

"The Civic is known for providing a balance of 'just-right' packaging, fun-to-drive character and outstanding fuel economy, at a price that even first-time buyers can afford," said John Mendel, executive vice president of sales for American Honda. "The redesigned Civic builds on this legacy and promises to be the best Civic yet."
The 2012 Civic embraces the company's vision as a "Civic for all people," a phrase originally expressed in defining the goal of the first-generation Civic. With the widest array of engine choices available in its class, the 2012 Civic lineup intends to meet the needs of an increasing group of compact-vehicle buyers with a renewed vision of a "Civic for all people." The diverse vehicle range includes a sedan and a coupe with conventional gasoline models, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.

Collectively the depth of the Civic line offers a compelling balance between fuel economy, low emissions and fun-to-drive performance unlike any other vehicle in the industry.

As a new interpretation of the current Civic's iconic "one-motion" mono-form shape, the upcoming, ninth-generation Civic conveys a more substantial, high-energy appearance. The exterior styling of both Civic concept models showcases the sedan's and coupe's clean-yet-powerful lines with steeply raked windshields, wide stances and pronounced character lines along the profile. The lower character line on both models broadens toward the rear fenders to enhance the dynamic feeling of forward energy. The front fender surface treatments form a complex, three-dimensional look to further enhance the image of sophistication and structural depth against the deeply set headlights.

The Civic Concept sedan takes on a sophisticated presence with a front grille defined by crisp lines and a solid bar that integrates a chrome Honda emblem. The look of the Civic Si Concept coupe conveys an aggressive demeanor with a more angular front fascia, mesh grille and a tapered rear roofline that flows smoothly into the trunk. The Civic Si Concept coupe is exclusively equipped with a rear air diffuser, a center-mounted exhaust outlet and a rear deck lid spoiler with dual vents. Each concept model has 19-inch machined alloy wheels.

Powertrain Technology
The Civic's family of engines with "intelligent" Variable Valve Timing and Lift Electronic Control (i-VTEC®) technology become even more fuel efficient for 2012. The upcoming Civic Hybrid offers the latest generation of the compact and lightweight Integrated Motor Assist™ (IMA™) gasoline-electric hybrid system and features the first application of a lithium-ion battery in a Honda hybrid.

Building on its emphasis on fuel-economy, most upcoming Civic models receive Honda Eco Assist™ technology, already available in the CR-Z and Insight hybrids. The 2012 Civic is the first U.S. Honda model to employ Eco Assist technology in a gasoline-only powered vehicle. Eco Assist is just one example of how the new Civic can be customized and configured by the drivers to suit individual preferences.
Additionally, Honda is expanding retail sales of the natural gas-powered Civic GX model, which is the only OEM-built, dedicated CNG passenger car assembled in America. The increased availability of the Civic GX helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources.

Safety
The 2012 Civic continues to emphasize safety and is anticipated to score well in both the federal government's New Car Assessment Program1 (NCAP) and the Insurance Institute for Highway Safety2 (IIHS) vehicle evaluations. The 2001 Honda Civic Coupe was one of the first two passenger cars ever to earn the federal government's top 5-star crash safety rating3 for the driver and front- and rear-seat passengers in both frontal and side-impact crash tests.

All 2012 Civics are equipped with Vehicle Stability Assist™ (VSA®) as standard equipment. Additionally, the ninth-generation Civic continues to provide Honda's exclusive and innovative Advanced Compatibility Engineering™ (ACE™) body structure for frontal collision energy management.

Accolades and Manufacturing
As a top-selling model for Honda, the current, eighth-generation Civic has sold more than 1.5 million units since the 2006 model went on sale in late 2005. The 2006 Civic earned both the prestigious Motor Trend "Car of the Year" and the North American Car of the Year awards.

The current-generation Civic continues to be a significant entry-point to the Honda brand for younger buyers, introducing on average more than 90,000 new-car customers under the age of 35 to the brand every year. More than 95 percent of all Civics sold in the U.S. as of calendar-year 2010 were made in North America at manufacturing facilities in either Greensburg, Indiana or Alliston, Ontario in Canada.

Honda Mall of Georgia can show you how the 2011 Civic delivers on performance, efficiency, ease and comfort. Stop by today and learn more about the current-generation Civic. And we can fill you on the rest of the scoop on the 2012 Civic coming to our lot this spring!