Hot off the Press! Honda News

Here are the latest happenings with Honda and why there’s no reason to buy anything other than a Honda:

• Incredible Offers for February – Last Weekend to Take Advantage
• Honda Civic GX Tops Green List Again
• Honda Fit Hybrid Challenges Toyota Prius Leadership
• Enter to Win a Chance to Go to 2011 Little League Baseball® World Series
• 2012 Civic on the Horizon

February Offers at Honda Mall of Georgia

• 0.9% - 2.9% APR and 0 down on select lease offer – it does not get better than this:
• 2010 Accord Coupe: 0.9% APR for 24-60 months
• 2011 Odyssey 5 Speed Automatic LX: $0 Due at Lease Signing
• 2010 Accord Crosstour 5 Speed Automatic 2WD EX V-6: $0 Due at Lease Signing
• 2011 Pilot 5 Speed Automatic 2WD LX $0 Due at Lease Signing
• 2010 Civic Sedan Special APR: 0.9% APR for 24-60 months

More offers online. Check them out and stop by for a test drive!

Honda Civic GX is Greenest Vehicles Of 2011 

The Honda Civic GX is the greenest car of 2011, according to the American Council for an Energy-Efficient Economy.

The nonprofit organization released its 14th annual environmental ratings list yesterday with the Honda Civic GX, which runs on compressed natural gas, once again winning first place. The ACEEE ranked the all-electric Nissan Leaf second, with the Smart Fortwo in third, and the Toyota Prius in fourth. The Chevy Volt was ranked last at No. 12.



Honda Fit Outsells Prius

In January, the Honda Fit outsold the Prius in Japan. Prius had been the number one selling car in Japan for 20 months. Half of the Fits sold were the new Fit Hybrid, which delivers 71 miles per gallon (MPG) using the Japanese JC08 test cycle. In 2012, both the Fit Hybrid and new Fit EV are expected to start selling in the U.S.

The Honda Fit has been a popular small hatchback, with over 3.5 million sold globally. With five doors, seating for five and flexible cargo space it is big enough for most, yet small enough to fit in those precious city parking spaces. Drivers like the sport fill and handling. Starting at around $15,000, the Honda Fit delivers 31 mpg, the mileage of many hybrids.


Honda’s Sponsorship and Contest for 2011 Little League Baseball® World Series

Honda is once again a proud sponsor of the Little League Baseball® World Series in Williamsport, Pennsylvania. Enter to win a family trip to this special event during the Honda Double Play Giveaway. You can win one of two ways: enter the design contest by submitting a pin idea or enter the sweepstakes by rating your favorite pin design. No purchase necessary.
Enter here!

2012 Civic Debuts This Spring 

When the all-new Civic arrives this spring, it will continue to be a standout in the compact segment, with all the value, reliability, sporty performance and efficiency you’ve come to expect from this iconic vehicle. The 2012 Civic will offer an unparalleled level of variety, with standard coupe and sedan models, two sporty Si versions, one hybrid, one natural-gas alternative-fuel variant and an all-new model—the Civic HF. In the tradition of the Civic CRX HF of years past, the new Civic HF has a similar goal of high efficiency with gasoline-only power, delivering a targeted EPA-estimated fuel-economy rating of 41 mpg on the highway[1]. Also delivering on the efficiency front is the all-new Civic Hybrid. With its all-new lithium-ion battery, the Civic Hybrid boosts its mpg numbers significantly with a targeted EPA-estimated city/highway combined fuel-economy rating of 45 mpg[1]. The sleek new Si performs an engineering paradox by enhancing efficiency and performance simultaneously with its torquey new 2.4-liter i-VTEC® engine. The next-generation Civic brings enhanced styling, performance and efficiency across the model range. Read more.



Stop by Honda Mall of Georgia to learn more and don’t’ forget about our incredible offers for February! Last weekend!

App it UP!!!!

Honda Mall of Georgia is excited to announce our ipad app is now available. You can download it for free and stay connected, so get that ipad in touch with you and your Honda.

• Schedule service appointments
• View inventory and website
• Email sales with one-touch
• Calculate monthly payments on your new car
• Get directions and more!

Download today and get inside track.

Life is Like a Box of Chocolates

And you never know what you are going to get. And here we are, the holiday of love, Valentine’s Day is next Monday. So what are you getting your lovey? Okay, so a car might not be way out of the budget, but maybe think outside of the chocolate box.

Here’s to the little things that show them how much you care.

• Car Sabbatical – Commandeer the Honda from your sweetie and bring it into Honda Mall of Georgia for some TLC – oil change, tire rotation, wiper change, a/c refresher, car wash detail…. And leave a love letter on the dashboard,” I love you and I want you to be safe whenever you are away from me.” Schedule your appointment online.
• Add a Little Spice to the Ride – Come by and get a cool accessory installed that will take their Honda ride to another level: roadside assistance package, ipod connector to accompany the new ipod, leather seats, window tint, and the list goes on. You can say, “I want you to love your Honda as much as I love you!” Call our Parts Department to learn more about what we can offer.
• Car Detail – Take the sting out of the ding. Get that bump, scrape or dent out of the Honda at United Collision. You can profess, “I love you, you love me and we love your Honda, so it deserves some TLC.” Check out what we can offer in detail service and car rental from Hertz.

Maybe you don’t have time to complete these sweet gestures before the 14th, so get a gift certificate and wordsmith a great love letter on what it’s for.

And don’t forget that a new Honda expresses the XXOOXOOs like no other and we have a Fabulous February Sale Bonanza going on.

We love you, our loyal customers, employees, friends and fans. Happy Valentine’s Day!

Honda Mall of Georgia

J.D. Power study: Honda has most useful automotive manufacturer website

Honda came out on top in J.D. Power and Associate’s recent study on the usefulness of automotive manufacturer websites.

The semiannual study measured 34 manufacturer websites for speed, appearance, navigation, information and content based on evaluations from more than 10,200 new-vehicle shoppers. When the study was fielded in November, participants said they would be in the market for a new vehicle within the next two years.

Honda scored highest with 836 points out of a possible 1,000. The study found that the site performed particularly well in the information, content and speed measures.

Overall, the study found that users who accessed a website through a model page were significantly more satisfied than those who entered through a home page. The highest-ranked websites performed consistently regardless of the entry point.

“Certain brands that perform consistently well among users who enter at the home page and through model pages—such as MINI and Porsche—have navigation schemes that remain the same throughout the website,” said Arianne Walker, director of marketing and media research at J.D. Power and Associates. “This makes it possible for website users to access relevant information from anywhere on the site. This certainly reinforces the fact that automotive brand websites need to be intuitive and should reduce the number of clicks it takes for the user to get to their desired destination.”

Honda Mall of Georgia is a proud dealer and partner of Honda delivering online access to what you need to know about every Honda vehicle at our web site and Honda’s web site.

2012 Honda Civic Turning Heads at NA Auto Show Last Week

The Honda Civic Si Concept coupe and Civic Concept sedan made world debuts at the North American International Auto Show last week, providing the first official glimpse at the styling direction of the all-new, ninth-generation 2012 model set to go on sale this spring, the company announced.

Inspired for the latest generation 2011 Civic. Honda Mall of Georgia could not be more excited to see the innovation continue and bring more value and performance. 

"The Civic is known for providing a balance of 'just-right' packaging, fun-to-drive character and outstanding fuel economy, at a price that even first-time buyers can afford," said John Mendel, executive vice president of sales for American Honda. "The redesigned Civic builds on this legacy and promises to be the best Civic yet."
The 2012 Civic embraces the company's vision as a "Civic for all people," a phrase originally expressed in defining the goal of the first-generation Civic. With the widest array of engine choices available in its class, the 2012 Civic lineup intends to meet the needs of an increasing group of compact-vehicle buyers with a renewed vision of a "Civic for all people." The diverse vehicle range includes a sedan and a coupe with conventional gasoline models, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.

Collectively the depth of the Civic line offers a compelling balance between fuel economy, low emissions and fun-to-drive performance unlike any other vehicle in the industry.

As a new interpretation of the current Civic's iconic "one-motion" mono-form shape, the upcoming, ninth-generation Civic conveys a more substantial, high-energy appearance. The exterior styling of both Civic concept models showcases the sedan's and coupe's clean-yet-powerful lines with steeply raked windshields, wide stances and pronounced character lines along the profile. The lower character line on both models broadens toward the rear fenders to enhance the dynamic feeling of forward energy. The front fender surface treatments form a complex, three-dimensional look to further enhance the image of sophistication and structural depth against the deeply set headlights.

The Civic Concept sedan takes on a sophisticated presence with a front grille defined by crisp lines and a solid bar that integrates a chrome Honda emblem. The look of the Civic Si Concept coupe conveys an aggressive demeanor with a more angular front fascia, mesh grille and a tapered rear roofline that flows smoothly into the trunk. The Civic Si Concept coupe is exclusively equipped with a rear air diffuser, a center-mounted exhaust outlet and a rear deck lid spoiler with dual vents. Each concept model has 19-inch machined alloy wheels.

Powertrain Technology
The Civic's family of engines with "intelligent" Variable Valve Timing and Lift Electronic Control (i-VTEC®) technology become even more fuel efficient for 2012. The upcoming Civic Hybrid offers the latest generation of the compact and lightweight Integrated Motor Assist™ (IMA™) gasoline-electric hybrid system and features the first application of a lithium-ion battery in a Honda hybrid.

Building on its emphasis on fuel-economy, most upcoming Civic models receive Honda Eco Assist™ technology, already available in the CR-Z and Insight hybrids. The 2012 Civic is the first U.S. Honda model to employ Eco Assist technology in a gasoline-only powered vehicle. Eco Assist is just one example of how the new Civic can be customized and configured by the drivers to suit individual preferences.
Additionally, Honda is expanding retail sales of the natural gas-powered Civic GX model, which is the only OEM-built, dedicated CNG passenger car assembled in America. The increased availability of the Civic GX helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources.

Safety
The 2012 Civic continues to emphasize safety and is anticipated to score well in both the federal government's New Car Assessment Program1 (NCAP) and the Insurance Institute for Highway Safety2 (IIHS) vehicle evaluations. The 2001 Honda Civic Coupe was one of the first two passenger cars ever to earn the federal government's top 5-star crash safety rating3 for the driver and front- and rear-seat passengers in both frontal and side-impact crash tests.

All 2012 Civics are equipped with Vehicle Stability Assist™ (VSA®) as standard equipment. Additionally, the ninth-generation Civic continues to provide Honda's exclusive and innovative Advanced Compatibility Engineering™ (ACE™) body structure for frontal collision energy management.

Accolades and Manufacturing
As a top-selling model for Honda, the current, eighth-generation Civic has sold more than 1.5 million units since the 2006 model went on sale in late 2005. The 2006 Civic earned both the prestigious Motor Trend "Car of the Year" and the North American Car of the Year awards.

The current-generation Civic continues to be a significant entry-point to the Honda brand for younger buyers, introducing on average more than 90,000 new-car customers under the age of 35 to the brand every year. More than 95 percent of all Civics sold in the U.S. as of calendar-year 2010 were made in North America at manufacturing facilities in either Greensburg, Indiana or Alliston, Ontario in Canada.

Honda Mall of Georgia can show you how the 2011 Civic delivers on performance, efficiency, ease and comfort. Stop by today and learn more about the current-generation Civic. And we can fill you on the rest of the scoop on the 2012 Civic coming to our lot this spring!

2011 Honda Accord Sedan - 5 Star Safety Rating

The 2011 Honda Accord Sedan has earned the National Highway Traffic Safety Administration's (NHTSA's) best-possible Overall Vehicle Score1 of five stars.

Helping the Accord achieve the top score were five-star ratings for overall frontal crash safety, overall side crash safety and rollover resistance. The Accord is one of only six vehicles to achieve a five-star Overall Vehicle Score to date, and is the first to achieve five stars in each of the three ratings categories: 5-star frontal crash rating, 5-star side crash rating (combined results of side barrier and side pole) and 5-star rollover rating.

The newly introduced Overall Vehicle Score is part of the federal government's more stringent New Car Assessment Program (NCAP) that is first being applied to 2011 models. As a convenience to new car shoppers, the Overall Vehicle Score represents the combined results of the overall ratings from the frontal crash tests, the side crash tests2 and the rollover-resistance3 into a single, summary score between one and five stars.

Revised for 2011, the frontal crash safety test incorporates a crash dummy representative of a small-size female in the front passenger's seat and, as before, an average-size male crash dummy in the driver's seat. The side-crash safety evaluations continue to include the side-barrier test used previously where a moving barrier strikes a stationary vehicle at an angle. However, a new side-pole test has been added where a moving vehicle strikes a stationary pole barrier. Ratings are provided for both of the individual seating positions in the side-barrier crash safety test, as well as a combined rating for both positions, while the side-pole rating is based on a test of the frontal seating position only. The front seating position side barrier crash safety test result also is combined with the side-pole crash safety test result for a front seat side impact rating, with the results of all of the tests combined into an overall side-crash safety rating.

The side-barrier crash test now implements a combination of male and female crash test dummies, with the male positioned in a front seating position (as before) and the small female (new) in a rear seating position. The newly introduced side-pole crash test exclusively uses the small female crash dummy in a front seating position.

Complete NCAP safety rating results for the 2011 Accord Sedan are:


All 2011 Accord vehicles utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment. Standard safety equipment includes Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; a driver's front side airbag; and a front passenger's side airbag with an occupant position detection system.

The entire Honda Accord lineup has received updates and improvements for 2011, highlighted by increased fuel economy, enhanced exterior and interior styling, and the addition of a new Special Edition (SE) trim level. With a variety of models available in 4-cylinder and V-6 variations, each Accord model provides a unique balance of style, performance, efficiency and value.

Stop by and test drive one of the safest cars available - 2011 Honda Accord. Safe, efficient and affordable. Honda Mall of Georgia is proud to be part of a brand that puts you, our customer first. Stop by!

Honda Odyssey Selected as 2011 "All-Star"

AUTOMOBILE Magazine has named the 2011 Honda Odyssey as one of the winners of its prestigious 2011 AUTOMOBILE Magazine "All-Star" awards.The Odyssey has won the All-Star award a total of eight times in its history, winning votes from the magazine’s editorial staff for the vehicle’s versatile and comfortable interior, refined handling dynamics, family friendly features and fuel economy.

The all-new Odyssey represents the latest and best thinking that Honda has to offer in a minivan" said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. "The recognition from AUTOMOBILE Magazine as an All Star is an honor made possible by the hard work and passion that Honda associates have put into the design and construction of the vehicle"

The completely redesigned Odyssey improves for 2011 with greater interior functionality, a more distinctive style and higher fuel economy. Significant enhancements to the interior include a new "3-mode" second-row seat design that is more comfortable for center passengers (Odyssey EX and above). A more powerful and efficient 3.5-liter i-VTEC V-6 engine features Variable Cylinder Management (standard on all models for 2011) and produces 248 hp while delivering an EPA-estimated1 city/highway/combined fuel economy of up to 19/28/22 mpg on Odyssey Touring models.

New technology available on certain models includes a rear entertainment system with a 16.2-inch ultrawide split-screen display and an auxiliary High-Definition Multimedia Interface (HDMI) video input, an "intelligent" Multi-Information Display (i-MID) with customizable wallpaper, integration of FM traffic data on navigation models and much more.

The 2011 Odyssey is truly an American-made vehicle, designed, engineered and assembled in the United States. The Odyssey is produced exclusively at Honda Manufacturing of Alabama (HMA) using domestic and globally sourced parts. The Odyssey previously won the AUTOMOBILE Magazine All-Star Award in 1995, 1999, 2000, 2001, 2002, 2003 and 2004.

The 2011 Odyssey is truly an American-made vehicle, designed, engineered and assembled in the United States. The Odyssey is produced exclusively at Honda Manufacturing of Alabama (HMA) using domestic and globally sourced parts. The Odyssey previously won the AUTOMOBILE Magazine All-Star Award in 1995, 1999, 2000, 2001, 2002, 2003 and 2004.

Stop by Honda Mall of Georgia and test drive an Odyssey and see for yourself!