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Sunday, July 31, 2011

Getting to Know Your Honda Perks

In addition to our 2011 Model Clearance Event, here’s a few more perks you should be aware of!


Honda Promise


This is an important time for you. You’re reviewing your short list and deciding which Honda is right for you. And you may be concerned about the availability of your next Honda vehicle. Should recent events impact the vehicle of your choice, we’ve developed special options for you until your new Honda arrives. To learn more about your options, please contact Honda Mall of Georgia and find out if you qualify.


Civic Tour Sweepstakes


Check out this all-new 201-hp 2012 Civic Si Coupe, designed by blink-182 online. This special, one-of-a-kind Civic Si was completely made over by blink-182's Mark, Tom and Travis, adding their own personal touch, just for the 2011 Honda Civic Tour. It's fast, it's sleek, and it definitely won't go by unnoticed. And then enter to win this beauty!

Cool car, art and music spun into one piece of art!



The Honda Graduate Program


As a student, you learned to make the most of great opportunities. Now that you've graduated, here's another—the Honda Graduate Program. Your hard work has paid off. Now let Honda Financial Services do the work to help get you into the Honda that's right for you. With exclusive financing rates available on select Honda models, the Honda Graduate Program is one opportunity you definitely shouldn't pass up.

BENEFITS
  • Flexible and competitive financing, lease and purchase-plan packages on any new or Honda Certified Used Car
  • Deferred first-payment option for 90 days, with 60 days of no interest*
*Available only on traditional financing.

ELIGIBILITY
  • 5% minimum down payment
  • No adverse credit history
  • Verifiable proof of employment or a firm commitment from an employer with a start date no more than 120 days from the date of the finance contract
  • Graduate with a master's, bachelor's or associate degree from a U.S. accredited college or registered nursing school
  • Have graduated in the past two years or will graduate in the next four months
  • Provide your Honda dealer with the credit and document requirements.
See Honda Mall of Georgia for all the details.

Honda Mall of Georgia is excited to bring these programs and options to you. Stop by to learn more and don’t forget our 2011 Model Clearance Event is On!

Wednesday, July 20, 2011

Top-Selling US SUV, Honda CR-V is Getting Sleeker


The first official glimpse of the 2012 model just revealed! A sophisticated direction of versatile compact SUV exhibits distinctive and bold new look for this long-time segment leader. The 2012 Honda CR-V Concept provides the the styling direction for the all-new, fourth-generation CR-V set to go on sale in at the end of the year at Honda Mall of Georgia.

"The 2012 CR-V Concept introduces the exterior styling for the more sophisticated and dynamic design of the upcoming production model," said John Mendel, executive vice president of sales for American Honda. "Long considered the benchmark for packaging and user-friendly design in the small SUV segment, the all-new CR-V will offer an added dimension of style, amazing interior versatility and Honda's latest technologies for convenience and refinement."

The CR-V Concept embraces a distinctive and bold styling direction for the top-selling SUV in the United States. Compared to the current-generation CR-V, the concept model takes on a more aggressive stance with deeper sculpting of the body lines and a bolder front fascia. The front bumper's smooth-flowing lines are highlighted by a horizontal three-bar grille and deeply set multi-reflector headlights. The lower front bumper wraps smartly upward to convey SUV capability with a generous approach angle, while the lower front bumper design now integrates more smoothly with the fascia for improved aerodynamics.

The CR-V's signature vertical rear taillights remain for 2012 with a more three-dimensional style that wraps further into the design of the vehicle. The CR-V Concept's large 5-spoke machined alloy wheels and bold fender flares emphasize the vehicle's dynamic presence and capability.

The all-new 2012 CR-V will improve upon the current model in a variety of ways, and will feature a more fuel-efficient engine and reduced body weight. In addition to all-new exterior styling, the 2012 CR-V will have an all-new interior with a more accommodating and spacious design with a lower cargo floor.



Currently in the fifth year of its model cycle, the CR-V continues to sell at a record pace. The 2011 CR-V was among the highest-ranked vehicles in its segment for initial quality in J.D. Power & Associates' 2011 Initial Quality Study (IQS), where it finished second to the Honda Element in the compact SUV segment. In the U.S., CR-V is manufactured in Ohio at the East Liberty Auto Plant of Honda of America Manufacturing, Inc., using domestic and globally sourced parts. The East Liberty Auto Plant earned a Silver Award for outstanding quality in the recently released J.D. Power 2011 Initial Quality Study. The 2012 CR-V Concept will be on display at the Orange County International Auto Show in Anaheim, California, in September.

As a SUV front-leader , we have great offerings on the 2011 CR-V. Looking for more cargo for your family and hobbies, the CR-V delivers. Stop by for a test drive at Honda Mall of Georgia.

Friday, July 15, 2011

Honda - Top Dog in Quality

Honda Achieves Its Best-Ever Result in 2011 J.D. Power and Associates Initial Quality with seven segment-leading models, more than any other brand.

The Honda brand earned its best-ever ranking in J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models.

Of the seven Honda models earning the highest initial quality score in their segment – the most segment leaders of any brand – five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV—followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car).

"Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura."

In the manufacturing realm, the 2011 study recognized three Honda plants for superior quality, including Honda's newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award. The Suzuka, Japan plant, line 1, earned a Silver Plant Quality Award, Asia Pacific (tie), for production of Civic and Insight, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.

Honda automobiles made in North America are produced using domestic and globally-sourced parts.

J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.

Honda Mall of Georgia could not be more proud to deliver top quality vehicles throughout Gwinnett, Forsythe and Fulton County. Come in for a test drive!

Tuesday, July 12, 2011

A Million Miles – Only with a Honda



Are you following Joe yet? If not, Honda fans can follow 'Million-Mile' Joe's journey on Honda Facebook Page.

Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page starting today with an introductory video.

Joe's million mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10 Best list a record 25 times.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.

Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer. Joe's dedication to his Accord is known throughout the small town in Maine were he resides.

New content featuring Joe's pursuit toward hitting 1 million miles will be featured on Honda's Facebook page throughout the summer. Joe is expected to cross the 1 million mark in September.

How far have you taken a Honda? Share your milestone. So many of us have stories over the years of a Honda passing the 100k and 200k mark. What’s your story?

And come in to Honda Mall of Georgia to test drive an Accord or other model – 2011 and now 2012 models are hitting our lots. You can always rely on your next Honda hitting mileage milestones and running like a champ!