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Thursday, September 30, 2010

Service is Our Utmost Priority

At Honda Mall of Georgia, we strive to deliver top customer service. It doesn't end when the sale is closed. We consider that just the beginning. You are part of the Honda Mall of Georgia family. We want to take care of you for a lifetime.

Mike Gill is a new customer and he was so obliged to share his experience. Mike, we appreciate it!

We are so proud of our team, especially Martha and Donna.

Dear Honda Mall of Georgia,
This is to bring a matter to your attention that I believe merits your time in reading it, and possibly bringing it to your employees attention if you are so inclined. I am about to take possession of a 2011 Ridgeline from Honda Mall of Georgia, and there are two specific individuals who have played a major role in bringing this about. Martha in Sales and Donna in your Service Department have both made a very positive impression on me, and I believe they have a direct impact on the success of your dealership.

To be perfectly honest, I had a lower priced package offered to me by one of your local competitors, but I feel totally comfortable in the purchase choice I have made. Employees such as Martha and Donna instill a firm belief that the Mall of Georgia Honda is the most reputable place to do business, and as a direct result your customers (such as myself) tell their friends and family to be sure to give you a fair shot concerning their next automobile purchase. I commend you for having employees such as these representing your dealership,

Thank you,

Mike Gill

Tuesday, September 28, 2010

Odyssey - In a league of its own.

About to hit our lots this week - 2011 Odyssey.



The 2011 Honda Odyssey is the best minivan for you if you want the all-new, distinctively styled version of America’s most popular people mover.
The 2011 Honda Odyssey is fully redesigned with a fresh look inside and out. This fourth-generation Odyssey is wider and lower than the 2005-2010 generation and has a zigzag body-side line that sets it apart from other minivans. Improved fuel economy and attachment points for five child safety seats – the most in any vehicle is also are part of the 2011 Odyssey redesign.

Although it's available with seating for up to eight passengers, there's nothing “minivan” about the Odyssey's efficient-yet-sporty performance, available 10-way power adjustable heated leather-trimmed front seating, authoritative V-6 acceleration and all the thoughtful engineering you'd expect from a Honda.



Of course, the new Odyssey pushes the tech envelope further with available features like a 16.2-inch Ultrawide DVD Rear Entertainment System with HDMI® Technology and split screen viewing capability for those times when passengers just can't agree on what to watch. And the available navigation system now includes FM Traffic, which alerts you to traffic conditions and can suggest alternate routes. The Odyssey's sophisticated technology is thoughtfully integrated for user-friendliness and simplicity—just load it with family and friends, gear up, and go.

The 2011 Honda Odyssey gets an all-new body is spicing up the minivan formula. Odyssey’s sleek new look is going to take you hesitators into participants because no longer should the design stay in the way of the ingenuity and accommodation. It’s not a minivan, it’s an Odyssey.

Come in for a test drive at Honda Mall of Georgia and see how Honda is transforming family travel – 2011 Honda Odyssey.

Wednesday, September 15, 2010

The History of the Honda Engine and How Honda Continues to Revolutionize the Industry

Honda has a history of producing quality cars, motorcycles, scooters, trucks, robots, jets and jet engines, ATVs, water craft, and many other important technologies. Honda is the largest engine manufacturer in the world with more than 14 million internal combustion engines built each year. Do you know when and how the first Honda engine was built?



After World War II, Soichiro Honda formed the Honda Research Institute Company in Japan. In 1947, Honda built the A-type engine, a 1-horsepower 50cc two-stroke that fastened to bicycles. Honda staff called it the “chimney” because of its tall cylinder. In September 1948, the Honda Motor Co. was formally established.



The first production automobile from Honda was the T360 mini pick-up truck which was powered by a small 356 cc straight-4 gasoline engine. The first production car from Honda was the S500 sports car. In 1961, the bigger Volvo model engines called the 122-S series B-18 engine were built. In 1965, Honda built a race car equipped with a 12-cylinder engine.



In 1973, The Ford Motor Company formed an agreement with The Honda Motor Company to obtain technical data on a new engine that would decrease air pollution. They created the first engine to meet the guidelines of the 1970 US Clean Air Act.



In 1991, Honda reported selling 7000 CRX-HF cars where the Honda engine used computers and sensors to control valve action and the air-fuel. The purpose was to increase the amount of air in the mixture to 20 parts per 1 part gasoline.



In May 1999, Honda announced that it would supply its new Formula 1 engines to British American Racing. The most important highlight of the announcement was that Honda’s engine engineers had developed an oil trap that fitted into the engine. Also in 1999, Hybrid Electric Honda launched the first commercial hybrid electric car that was sold in the US as the Honda Insight. The first-generation Insight was produced from 2000 to 2006. This was the most fuel-efficient mass-produced car at the time. In 2000, Honda began mass producing clean high-performance engines.
The Honda Civic GX is the only natural gas vehicle (NGV) available in certain US locations. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U.S. Environmental Protection Agency.



In late 2006, Honda’s Brazilian subsidiary launched flexible-fuel versions for the Honda Civic and Honda Fit. These models run on a mixture of hydrous ethanol (E100) and E20-E25 gasoline.

Honda introduced the second-generation Insight in Japan in February 2009. It will be the cheapest hybrid available in the US.

Since 2002, Honda has been selling the Honda Civic Hybrid (2003 model) in the US. It was followed by the Honda Accord Hybrid, which was offered in 2005 to 2007 models. Honda is also planning to introduce a hybrid version of its Honda Fit, as well as another unique small hybrid vehicle based on the CR-Z sports car that was introduced at the 2007 Tokyo Motor Show.



Honda has a remarkable history of building solid engines. It will be interesting to see what the future of the Honda engine will bring.

Honda Mall of Georgia is so proud to represent a manufacturer who is always thinking ahead - customer, experience, environment and ingenuity. If you have not come by to test drive a hybrid, come by and get a taste of the latest passion.

Thursday, September 9, 2010

All-New 2011 Odyssey Hits Our Lot on September 30th

This trend-setting minivan will be on the Honda Mall of Georgia lot end of this month. The 2011 Odyssey adds functionality, style and fuel economy.



The completely redesigned Odyssey improves for 2011 with greater interior functionality, a more distinctive style and higher fuel economy. Across all available models — the Odyssey LX, EX, EX-L, Touring and now, the new Touring Elite — more than 50 standard and available features have been added for 2011 to enhance comfort, convenience, efficiency and travel fun.

"The all-new Odyssey is set to once again redefine the minivan segment as the ultimate family vehicle," said Erik Berkman, vice president of Corporate Planning and Logistics for American Honda. "Never before has so much space, functionality and comfort been combined with this much style, technology and fuel economy."



The Odyssey Touring model rates a class-leading 28 mpg with a manufacturer's suggested retail price (MSRP) ranging from $27,800 for the value-oriented Odyssey LX to $43,250 for the ultra-premium Odyssey Touring Elite.

Significant enhancements to the interior include a new "3-mode" second-row seat design that is more comfortable for center passengers (Odyssey EX and above). The 2011 Odyssey is equipped with a total of five LATCH attachment points (four in the Odyssey LX), the most of any vehicle currently available on the market as of 2011 (up from three in the previous model). The one-motion, 60/40 split 3rd-row Magic Seat®, one of the Odyssey's original concepts and most versatile features, is positioned for more legroom and is even easier to operate for 2011.

Dramatic new styling creates a more dynamic appearance unlike any other minivan with the introduction of a tapered cabin and a signature "lightning bolt" belt line. The lightning bolt belt line improves the outward view for third-row passengers. The body's enhanced aerodynamic shape along with engineering improvements throughout the vehicle contribute to a class-leading EPA highway fuel-economy rating of 28 milesper- gallon (mpg) on Odyssey Touring models, an improvement of 3 mpg compared to the 2010 Odyssey Touring model and the most for any eight-passenger minivan.



A more powerful and efficient 3.5-liter i-VTEC V-6 engine features Variable Cylinder Management (standard on all models for 2011) and produces 248 hp (+4 hp over 2010) while delivering an EPA-estimated city/highway/combined fuel economy of 19/28/22 mpg on Odyssey Touring models (18/27/21 mpg on Odyssey LX, EX and EX-L models). For enhanced driving refinement on Odyssey Touring models, a six-speed automatic transmission debuts as a standard feature. All other models receive the five-speed automatic transmission.

New technology available on certain models includes a rear entertainment system with a 16.2-inch ultrawide split-screen display and an auxiliary High-Definition Multimedia Interface (HDMI) video input, an "intelligent" Multi-Information Display (i-MID) with customizable wallpaper, integration of FM traffic data on navigation models and much more. Thoughtful features have been added throughout like the available cool box, front bag hook, available flip-up trash bag ring and more. Popular features like the available back-up camera and available conversation mirror continue to be offered.

An extensive list of safety equipment comes standard on every Odyssey. The Advanced Compatibility Engineering™ (ACE™) body structure is a Honda-exclusive body design that enhances occupant protection and crash compatibility in frontal collisions. Additional standard safety equipment includes Vehicle Stability Assist™ (VSA®), commonly referred to as electronic stability control; anti-lock brakes with electronic brake distribution (EBD) and Brake Assist; three-row side-curtain airbags with a rollover sensor; driver's and front passenger's side airbags with passenger-side Occupant Position Detection System (OPDS); dual-stage, multiple-threshold front airbags; and active front seat head restraints.

With a wide range of new features adding value for economy, comfort and convenience, the increase in 2011 Odyssey pricing represents a 2.5-percent difference on a sales-weighted basis compared to the 2010 models being replaced (approximately $840 on average).

We'll see you on September 30th!