2012 Honda Pilot receives upgrades in three new areas

The Honda Pilot comes into the 2012 model year with a sleeker front-end design, an enhanced interior and an EPA estimated 25 mpg highway on two-wheel-drive models, an increase from last year.

The eight-passenger SUV has a new three-bar chrome-style grille front fascia. The instrument panel has been refined for the interior with a more intuitive button layout. The audio system on the Pilot EX and EX-L models features a 2 GB CD-library and Bluetooth Audip Streaming and Bluetooth HandsFreeLink.

The EX-L includes the addition of a full-color 8-inch Multi-Information Display for audio and vehicle information. Models equipped with the Honda Satellite-Linked Navigation System for 2012 receive subscription-free FM Traffic, 15 GB audio hard disk drive memory and a high resolution display.

From Honda:

Body
The 2012 Pilot's new grille and front fascia replace the prior model's six-sided grille insert with a distinctive three-bar horizontal design. Reconfigured multi-reflector halogen headlights and turn signals contribute to the new look with a layout that relocates the turn signal from an outboard position to an inboard position within the headlight housing.

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Interior
Interior styling changes are designed to increase refinement throughout the cabin while also enhancing the intuitive nature of the controls. The instrument panel uses a more unified color theme with less contrast between panels. A glossy black center panel for audio controls replaces the high-contrast silver panel of the previous model.

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Safety
Safety technology includes the Advanced Compatibility Engineering™ (ACE™) body structure that helps reduce the amount of crash energy reaching the passenger compartment and can enhance frontal collision compatibility. Additional safety equipment includes three-row side curtain airbags with a rollover sensor, driver's and front passenger's side airbags with passenger-side Occupant Position Detection System (OPDS), active front seat head restraints and anti-lock brakes with electronic brake distribution and brake assist. Vehicle Stability Assist™ (VSA®), commonly referred to as Electronic Stability Control, is standard on all models. The 2012 Pilot also meets new federal regulations with taller rear head restraints.

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Models and Features
As with the prior model year, the 2012 Pilot is available in four model choices (Pilot LX, EX, EX-L and Touring), and each is offered in either 2-wheel-drive or 4-wheel-drive configuration.

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Honda Mall of Georgia will keep you updated on any new details for the 2012 Pilot.

Click here for the full press release.

Call 877-891-3532 and speak to our friendly staff today! Learn about our latest Honda Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.

Still deciding on which Honda you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Honda Mall of Georgia. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you'd expect. We look forward to helping you with your next new or used car purchase.

Click Here for Dealership Directions

Sales hours: Monday - Saturday: 9 a.m. - 9 p.m., Sunday: 1 p.m. - 7 p.m.

Service hours: Monday - Friday: 7 a.m. - 7 p.m., Saturday: 7 a.m. - 5 p.m., Closed Sunday

2012 Honda Accord offers 34 MPG Highway

Honda introduces the latest edition of the Accord combining a unique balance of style, performance, efficiency and value. The Accord is offered in sedan and coupe models.

The specifications and features are similar to last year's model, but a USB audio interface is standard on every Accord this year. The Accord EX Coupe and EX-L Sedan include a 270-watt standard audio system with a 6-disc CD changer and an 8-inch subwoofer among the seven speakers. Three audio systems are available in the model line and steering wheel mounted audio controls are standard on all Accords.

From Honda:

The Accord Sedan's exterior conveys an upscale and powerful presence with a prominent two-bar grille consisting of chrome-style crossbars, windswept headlights, inset character lines along the body sides and distinctively-shaped C-pillars. Building on the sedan's design character, the Accord Coupe's muscular stance is enhanced by a sporty front fascia design, a sleeker overall roof profile, a shorter wheelbase and an exclusive trunk and tailgate design.

The comfortable and spacious interior is complemented by high-quality materials with an emphasis on switchgear refinement. A hallmark of Honda design, the Accord exhibits simple and intuitive ergonomics with the audio, climate and vehicle controls organized by expected frequency of use. Often-used climate-control buttons are positioned on the left side of the center stack within easy reach of the driver for quick access. Less-frequently used buttons are positioned on the right side.

The front seats are designed to provide supportive cushions for long-range cruising comfort and progressive lateral support while cornering. The fold-down, rear seatback offers cargo-carrying versatility and also includes a lockable pass-through for long items.

The 2012 Honda Accord Sedan earns the National Highway Traffic Safety Administration's (NHTSA's) best-possible Overall Vehicle Score¹ of 5 stars. Helping the sedan achieve its top overall score were 5-star ratings in each of the three combined categories of overall frontal crash safety, overall side crash safety and rollover resistance. These achievements represent a significant safety milestone for the automotive industry, as the 2011 Accord Sedan was the first vehicle to receive 5-Star ratings in each combined category.

Listed by increasing levels of feature content, sedan models include the 4-cylinder Accord LX, LX-P (Premium), SE, EX and EX-L, and the 6-cylinder Accord EX V-6 and EX-L V-6. Coupe models include the 4-cylinder Accord LX-S, EX, EX-L, and the 6-cylinder Accord EX V-6 and EX-L V-6. The Honda Satellite-Linked Navigation System is available on all Accord EX-L models.

For the gearheads:

Four engine variations are available, starting with a 177-horsepower, 2.4-liter, i‑VTEC 4-cylinder engine in the Accord LX, LX-P and SE Sedans. Next is the 190-horsepower, 2.4-liter, 16-valve DOHC i-VTEC 4-cylinder engine that's standard in the Accord EX and EX-L Sedan models and all 4-cylinder coupe models. The top-of-the-line 3.5-liter, 24-valve, SOHC, i-VTEC V-6 engine produces 271 horsepower and is available in the Accord EX and EX-L Sedan models and the Accord EX-L Coupe. To increase fuel efficiency, Accord V-6 models with automatic transmissions take advantage of Variable Cylinder Management™ (VCM®) technology, an innovative valvetrain system that can deactivate up to half of the cylinders while cruising. The performance-oriented Accord EX-L V-6 Coupe with the 6-speed manual transmission takes advantage of a special 271-horsepower 3.5-liter V-6 VTEC engine that replaces VCM with a performance-tuned valvetrain, intake and exhaust systems to further broaden the torque curve in the low- to mid-rpm range.

Transmission choices vary by engine and trim level and include a 5-speed manual transmission (available on select 4-cylinder models) and a 5-speed automatic transmission (standard on select 4-cylinder models and all V-6 models). Steering wheel-mounted paddle shifters are standard on the Accord EX-L V-6 Coupe with an automatic transmission. A 6-speed manual transmission is available exclusively on the Accord EX-L V-6 Coupe.

Aerodynamic body features, low-friction engine technology and optimal transmission gear ratios all contribute to excellent fuel efficiency. The most fuel-efficient Accord model is the 4-cylinder sedan equipped with 5-speed automatic transmission, which returns an EPA-estimated² 23/34/27 mpg city/highway/combined. The EPA-estimated¹ fuel-economy rating for the Accord V-6 Sedan model is 20/30/24 mpg city/highway/combined, also with a 5-speed automatic transmission.

The fully independent, double-wishbone front and multi-link rear suspension systems inspire confident handling performance while also providing a comfortable ride. The 2012 Accord Sedan comes standard with 16-inch steel wheels with wheel covers (alloy wheels on LX-P and SE), and 17-inch alloy wheels are standard on EX and above sedan models. The Accord Coupe (4-cylinder) has 17-inch alloy wheels as standard equipment, with 18-inch alloy wheels standard on the Accord V-6 Coupe. All Accords feature Vehicle Stability Assist™ (VSA®) with Traction Control and 4-wheel disc brakes with an Anti-Lock Braking System (ABS).

Read the full release here.

Honda Mall of Georgia will keep you updated on any new details about the 2012 Accord.

Call 877-891-3532 and speak to our friendly staff today! Learn about our latest Honda Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.

Honda Mall of Georgia is your local Honda dealer located in Buford, GA. Your satisfaction is our goal!

Still deciding on which Honda you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Honda Mall of Georgia. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you'd expect. We look forward to helping you with your next new or used car purchase.

Honda Announces New Auto Plant in Mexico

New plans for Honda consist of an automobile plant in Mexico for the production of fuel-efficient subcompact vehicles for the Mexican and North American markets. Scheduled operation is to begin in 2014 with Honda pouring nearly $800 million dollars into construction of the plant.

"With growing demand for fuel-efficient vehicles, this plant will increase Honda's ability to meet customer needs for subcompact vehicles from within North America," said Tetsuo Iwamura, president of American Honda Motor Co., Inc. and chief operating officer for Honda's North America Region, in a released statement. "This new plant will further strengthen the foundation of Honda's North American business by enabling Honda to more flexibly respond to changing market conditions from within the region."

From the release:

Expected to employ approximately 3,200 associates at its full annual capacity of 200,000 units, the plant will occupy a 5.66 million square meters site in a suburb of Celaya, Guanajuato, about 210 miles east of HDM's two existing plants in El Salto, Jalisco, which build automobiles, motorcycles and auto parts.

The new Honda plant will apply Honda's advanced and highly efficient manufacturing system to produce vehicles and engines. By increasing use of local parts and materials, together with global parts sourcing, the new plant will provide customers with high-quality products at an affordable price.

The plant will be the eighth Honda auto plant in North America - and its 10th auto assembly line - and will boost Honda's capital investment in its North American operations to nearly US$21 billion. Honda employs more than 33,000 associates in North America. Production operations related to automobiles include four auto plants, two auto engine production facilities and two transmission plants in the United States, two auto plants and an auto engine plant in Canada, and an auto plant in El Salto.

The new plant in Mexico will increase Honda's automobile production capacity in North America from the current 1.63 million units to 1.83 million units in 2014. In 2010, more than 87 percent of Honda and Acura cars and light trucks sold in America were produced in North America.

Read the entire release here.

Honda Mall of Georgia is your local Honda dealer located in Buford, GA. Your satisfaction is our goal!

Call 877-891-3532 and speak to our friendly staff today! Learn about our latest Honda Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.

Still deciding on which Honda you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Honda Mall of Georgia. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you'd expect. We look forward to helping you with your next new or used car purchase.

Click Here for Dealership Directions

Sales hours: Monday - Saturday: 9 a.m. - 9 p.m., Sunday: 1 p.m. - 7 p.m.

Service hours: Monday - Friday: 7 a.m. - 7 p.m., Saturday: 7 a.m. - 5 p.m., Closed Sunday

Getting to Know Your Honda Perks

In addition to our 2011 Model Clearance Event, here’s a few more perks you should be aware of!


Honda Promise

This is an important time for you. You’re reviewing your short list and deciding which Honda is right for you. And you may be concerned about the availability of your next Honda vehicle. Should recent events impact the vehicle of your choice, we’ve developed special options for you until your new Honda arrives. To learn more about your options, please contact Honda Mall of Georgia and find out if you qualify.


Civic Tour Sweepstakes

Check out this all-new 201-hp 2012 Civic Si Coupe, designed by blink-182 online. This special, one-of-a-kind Civic Si was completely made over by blink-182's Mark, Tom and Travis, adding their own personal touch, just for the 2011 Honda Civic Tour. It's fast, it's sleek, and it definitely won't go by unnoticed. And then enter to win this beauty!

Cool car, art and music spun into one piece of art!



The Honda Graduate Program

As a student, you learned to make the most of great opportunities. Now that you've graduated, here's another—the Honda Graduate Program. Your hard work has paid off. Now let Honda Financial Services do the work to help get you into the Honda that's right for you. With exclusive financing rates available on select Honda models, the Honda Graduate Program is one opportunity you definitely shouldn't pass up.

BENEFITS

• Flexible and competitive financing, lease and purchase-plan packages on any new or Honda Certified Used Car
• Deferred first-payment option for 90 days, with 60 days of no interest*

*Available only on traditional financing.

ELIGIBILITY

• 5% minimum down payment
• No adverse credit history
• Verifiable proof of employment or a firm commitment from an employer with a start date no more than 120 days from the date of the finance contract
• Graduate with a master's, bachelor's or associate degree from a U.S. accredited college or registered nursing school
• Have graduated in the past two years or will graduate in the next four months
• Provide your Honda dealer with the credit and document requirements.

See Honda Mall of Georgia for all the details.

Honda Mall of Georgia is excited to bring these programs and options to you. Stop by to learn more and don’t forget our 2011 Model Clearance Event is On!

Top-Selling US SUV, Honda CR-V is Getting Sleeker

The first official glimpse of the 2012 model just revealed! A sophisticated direction of versatile compact SUV exhibits distinctive and bold new look for this long-time segment leader. The 2012 Honda CR-V Concept provides the the styling direction for the all-new, fourth-generation CR-V set to go on sale in at the end of the year at Honda Mall of Georgia.

"The 2012 CR-V Concept introduces the exterior styling for the more sophisticated and dynamic design of the upcoming production model," said John Mendel, executive vice president of sales for American Honda. "Long considered the benchmark for packaging and user-friendly design in the small SUV segment, the all-new CR-V will offer an added dimension of style, amazing interior versatility and Honda's latest technologies for convenience and refinement."

The CR-V Concept embraces a distinctive and bold styling direction for the top-selling SUV in the United States. Compared to the current-generation CR-V, the concept model takes on a more aggressive stance with deeper sculpting of the body lines and a bolder front fascia. The front bumper's smooth-flowing lines are highlighted by a horizontal three-bar grille and deeply set multi-reflector headlights. The lower front bumper wraps smartly upward to convey SUV capability with a generous approach angle, while the lower front bumper design now integrates more smoothly with the fascia for improved aerodynamics.

The CR-V's signature vertical rear taillights remain for 2012 with a more three-dimensional style that wraps further into the design of the vehicle. The CR-V Concept's large 5-spoke machined alloy wheels and bold fender flares emphasize the vehicle's dynamic presence and capability.

The all-new 2012 CR-V will improve upon the current model in a variety of ways, and will feature a more fuel-efficient engine and reduced body weight. In addition to all-new exterior styling, the 2012 CR-V will have an all-new interior with a more accommodating and spacious design with a lower cargo floor.



Currently in the fifth year of its model cycle, the CR-V continues to sell at a record pace. The 2011 CR-V was among the highest-ranked vehicles in its segment for initial quality in J.D. Power & Associates' 2011 Initial Quality Study (IQS), where it finished second to the Honda Element in the compact SUV segment. In the U.S., CR-V is manufactured in Ohio at the East Liberty Auto Plant of Honda of America Manufacturing, Inc., using domestic and globally sourced parts. The East Liberty Auto Plant earned a Silver Award for outstanding quality in the recently released J.D. Power 2011 Initial Quality Study. The 2012 CR-V Concept will be on display at the Orange County International Auto Show in Anaheim, California, in September.

As a SUV front-leader , we have great offerings on the 2011 CR-V. Looking for more cargo for your family and hobbies, the CR-V delivers. Stop by for a test drive at Honda Mall of Georgia.

Honda - Top Dog in Quality

Honda Achieves Its Best-Ever Result in 2011 J.D. Power and Associates Initial Quality with seven segment-leading models, more than any other brand.

The Honda brand earned its best-ever ranking in J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models.

Of the seven Honda models earning the highest initial quality score in their segment – the most segment leaders of any brand – five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV—followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car).

"Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura."

In the manufacturing realm, the 2011 study recognized three Honda plants for superior quality, including Honda's newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award. The Suzuka, Japan plant, line 1, earned a Silver Plant Quality Award, Asia Pacific (tie), for production of Civic and Insight, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.

Honda automobiles made in North America are produced using domestic and globally-sourced parts.

J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.

Honda Mall of Georgia could not be more proud to deliver top quality vehicles throughout Gwinnett, Forsythe and Fulton County. Come in for a test drive!

A Million Miles – Only with a Honda

Are you following Joe yet? If not, Honda fans can follow 'Million-Mile' Joe's journey on Honda Facebook Page.

Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page starting today with an introductory video.

Joe's million mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10 Best list a record 25 times.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.

Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer. Joe's dedication to his Accord is known throughout the small town in Maine were he resides.

New content featuring Joe's pursuit toward hitting 1 million miles will be featured on Honda's Facebook page throughout the summer. Joe is expected to cross the 1 million mark in September.

How far have you taken a Honda? Share your milestone. So many of us have stories over the years of a Honda passing the 100k and 200k mark. What’s your story?

And come in to Honda Mall of Georgia to test drive an Accord or other model – 2011 and now 2012 models are hitting our lots. You can always rely on your next Honda hitting mileage milestones and running like a champ!