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Thursday, June 17, 2010

All-New Honda CR-Z Sport Hybrid Coupe Makes E3 Expo Debut


The all-new 2011 Honda CR-Z sport hybrid coupe made its Electronic Entertainment Expo (E3 Expo) debut today. Evocative of many video games, the two-passenger CR-Z introduces a number of interactive features including a new three-mode drive system that allows the driver to select between Sport, Econ (Economy) and Normal driving models. The CR-Z will go on-sale later this summer.

"E3 Expo is the perfect venue to showcase the all-new CR-Z", said Steven Center, vice president of marketing operations for American Honda. "The engaging and sporty driving experience found in the CR-Z feels like something out of the latest racing video game. Gamers will feel at home behind the wheel of the CR-Z - whether it be in front of a console or on the open road."

Along with the CR-Z debut, Honda also announced that the sport hybrid coupe will appear in several video games including:

  • Car Town by CIE Studios (Online, PC and Xbox Live)
  • Nitto Legends 1320 by CIE Studios (Online and PC)
  • Gran Turismo 5 by Sony (Sony PS3 and PSP)

Look for the 2011 Honda CR-Z in late August at Honda Mall of Georgia and for digital versions to appear next month in Car Town through Facebook and November 2nd in Gran Turismo 5.

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