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Wednesday, February 1, 2012

Honda doesn't take a day off with this commercial

If you run a commercial during the Super Bowl, you'd better bring your A game and Honda enlisted Matthew Broderick to help them do just that.

Playing off the cult classic "Ferris Bueller's Day Off," Honda is releasing "Matthew's Day Off" an integrated, multiplatform marketing campaign for the launch of the new CR-V.

From Honda:

"Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.in a statement.

Playing off the Leap List concept, "Matthew's Day Off," directed by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick playing himself while drawing on his well-known coming-of-age character that the CR-V target audience grew up watching.

"As with our other CR-V commercials that began airing this month, this fun commercial reminds viewers to go out and embrace life — do the things you want to do, not just the things you have to do," said Joe Baratelli, EVP, ECD at RPA, Honda's longstanding agency of record.

Hidden in the commercial are dozens of "Easter eggs" reflective of the original film. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly. To view the commercial and comment on the "Easter eggs," viewers can go to http://www.facebook.com/hondacrv.

To build anticipation for Honda's Super Bowl commercial an eight-second teaser, "Coming Soon," was loaded onto YouTube on Jan. 26 and amassed nearly four million views. A pre-game release of a 2-minute 23-second extended version of "Matthew's Day Off" will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda's Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda's Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring "Matthew's Day Off."

About the 2012 Honda CR-V
On-sale nationwide, the all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

Honda Mall of Georgia isn't taking a day off either, with the CR-V available now!

Call 877-891-3532 and speak to our friendly staff today! Learn about our latest Honda Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.

Honda Mall of Georgia is your local Honda dealer located in Buford, GA. Your satisfaction is our goal!

Still deciding on which Honda you’d like to be driving? Searching for OEM factory rebates? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Honda Mall of Georgia. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you'd expect. We look forward to helping you with your next new or used car purchase.

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Sales hours: Monday - Saturday: 9 a.m. - 9 p.m., Sunday: 1 p.m. - 7 p.m.

Service hours: Monday - Friday: 7 a.m. - 7 p.m., Saturday: 7 a.m. - 5 p.m., Closed Sunday

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