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Thursday, June 28, 2012

Honda Mall of Georgia: "Brand of the Year" awarded to Honda

Honda announced this week they were named “Brand of the Year” in the 2012 Harris Poll EquiTrend Equity Study. Honda claimed the top spot in the “Full Line Automotive” category, receiving the highest numerical Equity Score among the full line automotive brands in the study.

“This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers,” said Mike Accavitti, vice president of National Marketing Operations for American Honda, in a released statement. “The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year.”

The 2012 Harris Poll EquiTrend Equity Study was based on opinions of 38,529 U.S. consumers age 15 and over who responded online between January 31 and February 20, 2012, according the the press release. The poll is an annual study designed to survey U.S. consumers about brand perceptions, familiarity with the brand and brand purchase consideration.

Call 877-891-3532 and speak to our friendly staff today! Learn about our latest Honda Specials, set up an informative test drive, get details on any vehicle, request a brochure, schedule a service appointment, discuss your trade-in or even talk financing on your next car. We are here to help you.
Honda Mall of Georgia is your local Honda dealer located in Buford, GA. Your satisfaction is our goal!

Still deciding on which Honda you’d like to be driving? Are you comparing lease programs or internet specials? Maybe you simply want our best price on a new or used car? For all of this and more, look no further than Honda Mall of Georgia. Our team is made up of professional associates that offer you a no-pressure environment and operate with the quality you'd expect. We look forward to helping you with your next new or used car purchase.


Sales hours: Monday - Saturday: 9 a.m. - 9 p.m., Sunday: 1 p.m. - 7 p.m.
Service hours: Monday - Friday: 7 a.m. - 7 p.m., Saturday: 7 a.m. - 5 p.m., Closed Sunday

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